17 May 2020
In line with the decree aimed at containing the spread of coronavirus, our Frame Experience Store Condé Nast had to close its doors but it did not go into full lockdown. During the quarantine enforcement, Condé Nast’s first experience store, launched in collaboration with Pasticceria San Carlo, moved to social media to promote its values and identity, which is being a space founded on inclusivity and a meeting place for readers, users, followers, the editorial team and businesses to engage and interact, with the addition of unique experiences. How? Through a programme packed with weekly columns and live events that saw the participation of numerous artists, designers and creatives, and that in May doubled the number of followers to @condenastframe Instagram account, which currently stands at 5.2 K followers.
The first social media event involved creative talent Uroš Mihi? in a Live Origami Session that unveiled the fascinating 3D world of the ancient art of paper folding. Then Erica Gragg of Escape to Shape taught a Vinyasa yoga class from Tulum while painter Sofia Cacciapaglia hold a real art session.
Last but certainly not least, we had a conversation with Colville’s founder Molly Molloy on the Calling all knitters project and a studio tour of @erbavoglio_milano’s workshop.
Among the many weekly columns are the Weekly Horoscope by Gabi Lussi and Fashion Book Club. Moreover, every Saturday, Fashion On The Rocks saw Pasticceria San Carlo bartender Alex Siliberto interpret the covers of Condé Nast’s titles in the form of cocktails.
The Fashion Double Interview series voiced leading names in the industry, from fashion icon and Creative Director of Vogue Japan, Anna Dello Russo, to model and blogger Doina Ciobanu, as well as designer Paula Cademartori, of the eponymous brand, and Nicolò Beretta, founder and Creative Director of Giannico and Creative Director of L’autre Chose.
Keep in touch for event and new collections.
Piazzale Luigi Cadorna 7, 20123 Milan
CAFETERIA - Opening times:
Mon/Sat 8 am - 6 pm
STORE - Opening times:
Mon/Fri 10.30 am - 5 pm
For information, reservations or events, contact us.